When you do have the right kind of product samples to dish out to your potential customers, what you do, do is to go ahead and promote, advertise and market your materials in the cheapest way possible.
There are lots of companies and stores that have product samples that they give out as freebies. This will allow them to be able to allow large numbers of peoples to get their products as samples so as to be able to buy them later on.
Most manufacturers give out product samples as they know that there is something about the word free that can drive people into frenzy. This will allow them to want to get the product at any cost. Once they have the product they are bound to use it and get hooked to it.
The product samples works really well for small start up businesses that want to showcase their products and services to a larger niche market. Also, when large brands launch any of their products, they want customers to experience them first hand so that they go ahead and buy them. What better way to do so then to offer them as product samples wherein the customer does not need to pay a single cent to get them.
This in turn will also go on to generate a kind of word of mouth publicity for the product. A person who has used the product sample and liked it will be able to go ahead and let their friends and family know about it. This in a way works for the most fabulous of ways to be able to advertise your products further without having to pay a single dime for them. This is one way to help build your business with product samples as give-away.